Paris-based and working internationally, I collaborate with founders, agencies and established brands across Europe, the Middle East, Asia and North America.

My work spans brand identity, digital product design, packaging, motion, campaigns and physical brand experiences. I move between strategy and execution, defining the central idea, shaping the visual system, and carrying it consistently across every touchpoint.

Over the years, I have worked across beauty, food and beverage, technology, culture, education and live events, collaborating with brands including Patchology, Bugali, L’Atelier du Livre, Champion Spirit, Victoria Bijoux, Hoch Beer and Groundup.ai.

Whether I am creating a brand from the ground up or helping an existing one evolve, my goal remains the same: to make it clearer, more distinctive and easier to remember.

Working in French, English and Arabic, I bring a cross-cultural perspective and a strong understanding of how brands need to adapt across different audiences and markets.