L’Atelier du Livre is an interactive publishing experience that allows children and families to create, personalise and print their own book through an intuitive in-store journey. The challenge was to transform a complex production process into a playful, accessible and reassuring experience for young users, while maintaining the clarity and reliability required for a physical retail environment.

The concept combines storytelling, personalisation and technology, guiding each child through the creation of a book that feels entirely their own. The visual and digital experience was designed to feel imaginative and engaging without becoming overly childish, creating a world that could appeal equally to children, parents and educational partners.