(4)
PROJECT OVERVIEW
Mili is a personalised dog nutrition brand created to make healthier feeding feel simple, trustworthy and joyful. Built around the belief that every dog has different needs, the brand offers tailored nutrition recommendations based on factors such as age, breed, lifestyle, activity level, sensitivities and health goals. The challenge was to create a complete identity that could communicate nutritional expertise without feeling overly clinical, while still reflecting the emotional relationship between dogs and their owners.
The resulting visual world balances warmth, credibility and contemporary simplicity through rounded forms, expressive typography, creamy neutrals and a distinctive warm red. Every element was designed to make the brand feel approachable, caring and premium, while remaining clear enough to support detailed nutritional information across packaging, digital content and educational touchpoints.
YEAR
2026
LOCATION
Dubai
SERVICE
Branding & Visual identity
CREDITS
Art Director: Anna Grenier de Cardenal
Real food.
Real benefits.
High-quality proteins, nourishing vegetables and functional superfoods, carefully combined to support every dog’s health.
PROJECT OVERVIEW
The project extended across the full brand experience, from strategy and visual identity to packaging, art direction, website design and the interactive personalisation quiz. The digital journey was created to gradually build each dog’s profile through a sequence of intuitive questions, transforming a complex process into something engaging, reassuring and easy to understand. Ingredient communication also played a central role, with high-quality proteins, vegetables, fruits and functional ingredients presented through natural textures and recognisable imagery. Rather than creating isolated assets, the objective was to build a flexible and cohesive brand system capable of evolving across personalised food plans, packaging, social media and e-commerce. The final result positions Mili as a modern, trusted and emotionally engaging pet nutrition brand that transforms everyday feeding into a meaningful act of care.